Chapter 2
Group owners

The visionaries

Alexandr and Helen Shepel in London showroom, 2023

“The emotions you experience while in your own home are always special and unique.

Alexander and helen shepel

SHEPEL’ Group is a family-owned interior design and furniture production company founded by a family of interior designers, Alexander and Helen Shepel, who are passionate about creating timeless, high-quality and sophisticated spaces.

The Group was created as a dream of a beautiful and luxurious life. Inspired by a diverse array of artistic languages, finding passion in architecture and nature, gives shape to the magnificence of a style to create innovative, contemporary furnishing design that aims to bring the beauty of art into everyday spaces.

In the Studio office in New York, 2024
In the Studio office in New York, 2024
Their explorations led them to uncover the magnificence of a style that seamlessly blends innovations with traditions, infusing contemporary furnishing design with the timeless allure of genuine art.
Yachting, Amalfi Coast, 2020
From sleek, modern lines to organic, nature-inspired forms, each creation by the SHEPEL’ group brands is a testament to their unwavering commitment to unparalleled style and the finest craftsmanship.
SHEPEL’ showroom, London, 2023

“The art of life is to
live in the present moment, and to
make that moment
as perfect as we can

The Hamptons, Long Island, 2018
Our journey reflects a remarkable ascent driven by dedication, innovation, and a commitment to excellence.
As the SHEPEL’ group continues to weave their magic, they remain steadfast in their mission to bring the beauty of art into everyday life. With each creation, they invite others to join them on the journey towards a more beautiful, luxurious, and ecologically conscious future.
Fuelled by their passion and guided by shared values, the SHEPEL’ group has become a beacon of excellence in the realm of interior design, luxury furniture production, as well as uncompromising service and the deepest respect to every clientele.
Family summer in Saint Tropes, 2019
Alexander Shepel in London showroom, 2023
Family vacations, Como Lake, 2021
With their keen eye for detail and dedication to quality, they set out to transform each private or commercial space into extraordinary sanctuaries of timeless beauty and absolute comfort. Shaping the world around them into a dream place.
Their roles in the group

A Metaphorical Journey

“Roles within SHEPEL' Group are a testament to the power of visionary leadership and creative inspiration.

Fuel sparks, locomotive engine

In the dynamic and thriving world of SHEPEL’ Group, the roles of Alexander and Helen Shepel are not merely defined by titles, but by a synergistic partnership that drives the company forward.

Metaphorically speaking, Alexander Shepel’s role in the SHEPEL’ Group can be paralleled with that of a powerful, unstoppable locomotive. This locomotive, capable of handling an endless array of loaded carriages—representing the various brands, projects, and initiatives—relies heavily on a crucial element: fuel. The role of which is handled by his muse, life and business partner – Helen.

Their roles within SHEPEL’ Group are a testament to the power of visionary leadership and creative inspiration. Their partnership is not just a foundation of the company’s success but also a beacon of how complementary strengths can drive a business to new and unparalleled heights.

Western express, Mojave desert
Chapter 3
Our brands

creating heritage

ATELIER HELEN offers personalised joinery and bespoke kitchens for luxury residential properties. Its design team manages each project from the initial concept all the way through to completion, crafting kitchens that are completely aligned with each client’s space and needs.

STUDIO SHEPEL is a global interior design studio that specialises in curating luxury homes and commercial spaces. Supported by the family’s brand portfolio and full-cycle furniture production capabilities, Studio Shepel designs beautiful, cohesive, and highly personalised interiors made to last.

“We honour the time of our clients offering an exceptional whole home experience.

SHEPEL FURNITURE crafts bespoke, luxury furniture, specialising in upholstered seating, case goods, and joinery. The firm’s team of artisans use the very best in traditional and modern crafting techniques to create works of deeply personal, functional art that uplift spaces.

S·CONTRACT crafts custom furniture tailored for commercial interiors. Each design masterfully reflects the distinct character and demands of its setting. By choosing S-CONTRACT, interior designers, architects, property developers, and hospitality professionals are invited to bring their unique ideas to life, engaging in the furniture design process from start to finish.