Chapter 7
Our history

genesis

The story of SHEPEL’ Group is more than just a business success; it is a narrative driven by love, strength, believes, core values and a clear vision.

SHEPEL’ Group’s journey from a small interior design studio to a collection of prestigious international brands is a testament to Alexander and Helen Shepel’s dedication, creativity, and commitment to quality. The story of SHEPEL’ Group is more than just a business success; it is a narrative driven by love, strength, believes, core values and a clear vision.

Despite all the circumstances, they have the strength to continue their path, developing brands and caring for each other, their teammates, and their family. As impressive as their journey has been, it is only the beginning. With a foundation built on passion and excellence, SHEPEL’ Group is poised for even greater achievements. The future holds an endless possibilities.

Alexander Shepel, studio office, 2004
The journey began in 2004 with Studio Shepel – an architectural and interior design enterprise of 18-year-old student Alexander Shepel.
FAN lounge chair sketch, 2006
The mutual need for high-end, stylish furniture that may give an opportunity to equally express his creativeness and sense of style as well as the sophistication of his clientele planted the seed for what would eventually become SHEPEL' Group.
FAN lounge chair visualisation, 2006

“By honouring the history, we shape our present to manifest the future we desire.

SHEPEL’ Group project, Upper East Side, New York, 2024
Our journey reflects a remarkable ascent driven by dedication, innovation, and a commitment to excellence.
With two decades of expertise spanning architecture, interior design, and furniture crafting, SHEPEL’ has transformed from a family-owned venture into a conglomerate comprising five esteemed international brands. Headquartered in London, our journey reflects a remarkable ascent driven by dedication, innovation, and a commitment to excellence.
By 2010, armed with five years of experience and numerous successful projects, Alexander was ready to bring his vision to life. With the unwavering support of his wife and business partner, Helen, he founded Shepel Furniture.
Shepel Furniture manufactory, 2010
Helen Shepel and daughters, furniture manufactory, 2010
Family summer, Saint-Tropez, France, 2019
Family, art, lifestyle, and business experience continued to inspire Alexander and Helen. Alongside their "art of furniture making" (the motto of Shepel Furniture) and raising two beautiful daughters, the couple decided to expand their brand portfolio.

“CINEMATOGRAPHIC EXCELLENCE OF
ABSOLUTE LUXURY.

SHEPEL’ Group project, Central Park, New York, 2024
Crystallising our sense of style, design and manufactory experience into integral philosophy and life aesthetics.
In 2015, they launched Atelier Helen, their second brand focused on luxurious joinery and comprehensive home interior solutions. Atelier Helen became known for providing exceptional service with meticulous attention to detail and ultimate personalisation, highlighting the best qualities of each space and reflecting the uniqueness of each client.
Lake house project, Como lake, 2024
international exposure helped cement Shepel Furniture's place as a premier brand known for its exceptional quality and design.
Design Center exhibition, London, 2013
Shepel Furniture's reputation didn't stay confined to Ukraine for long.Regular participation in leading design and furniture exhibitions across Europe and the UK made the brand noticeable and desirable to European and British clientele.
Design Center exhibition, London, 2013

“Bespoke furniture tailored specifically for commercial interiors.

‘S27 Sectional sofa, Kirkby Design at Romo, Image: Chris Everard
Bespoke quality for commercial furnishing projects, creativeness of which limited only by your imagination.
Later in 2015, responding to requests from the commercial market, Alexander and Helen launched S-Contract. This brand was designed to provide bespoke quality furniture for restaurants, hotels, and corporate spaces. S-Contract quickly gained a reputation for delivering high-quality, customized solutions to meet the specific needs of commercial clients.
Chapter 2
Group owners

The visionaries

Alexandr and Helen Shepel in London showroom, 2023

“The emotions you experience while in your own home are always special and unique.

Alexander and helen shepel

SHEPEL’ Group is a family-owned interior design and furniture production company founded by a family of interior designers, Alexander and Helen Shepel, who are passionate about creating timeless, high-quality and sophisticated spaces.

The Group was created as a dream of a beautiful and luxurious life. Inspired by a diverse array of artistic languages, finding passion in architecture and nature, gives shape to the magnificence of a style to create innovative, contemporary furnishing design that aims to bring the beauty of art into everyday spaces.

about us | page 26
In the Studio office in New York, 2024